Centered in Israel, Aroma Espresso Bar is a coffee chain with over 140 locations around the world. Besides coffee, Aroma serves Mediterranean-style sandwiches and salads. Although Aroma in the United States is currently only in New York, New Jersey, Maryland, and Florida, the coffee chain plans to bring its espresso to other states in the near future.
IN 1994, TWO BROTHERS OPENED AROMA ESPRESSO BAR IN DOWNTOWN JERUSALEM.
Yariv and Sahar Sheffa founded Aroma Espresso Bar, Israel’s first espresso bar, in 1994. The two brothers borrowed $16,000 from their mom and opened their bar on Hillel Street, offering customers high quality coffee and made-to-order sandwiches and pastries.
AROMA WAS SO POPULAR THAT IT OPENED MANY MORE LOCATIONS WITHIN ISRAEL…
The bar became incredibly popular, as customers liked the fast service, reasonable prices, and high quality coffee and food. Aroma is now one of Israel’s biggest coffee chains, with more than 100 locations throughout Israel.
AND THEN QUICKLY EXPANDED AROUND THE WORLD.
In 2006, the first Aroma Espresso Bar opened in the United States, in New York City’s Soho neighborhood. The next year, Aroma opened its first bars in Canada and Ukraine. In the U.S., Aroma is currently just on the east coast (in New York, New Jersey, Maryland, and Florida), with more locations planned to open in the Northeast in the next five to 10 years.